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Super Bowl = USA! / Starbucks = Seattle

It's more than a game. If you want to learn about the American culture, visit the USA in the Super Bowl week. Learn about the brand Starbucks, visit Seattle and sit a day in a Starbucks store...than you know.

Super Bowl
This week I watched and learned about football, American Sports Entertainment and the culture of the USA.

1. Football: A strategical game where other sports (soccer) could learn from. Learning: if you are passionate and ambitious in your work, than look at other branches. It will benefit your creativity at your own branch.
2. Sports entertainment: If you want to create attention on a big audience, use extreme targeted entertainment (Football, Artists (Beyonce), commercials).
3. Culture: It uses emotional and painful experiences (School shootings, soldiers in Afghanistan, people with diseases) to make hero's which create nationalism in the USA.

Eating Mexican food and watch Super Bowl!

Eating Mexican food and watch Super Bowl!

This week I read a book about the brand Starbucks. I visited a Starbucks store and talked with different people. Why are they visiting Starbucks and no other coffee store? "It's a place where you connect with your friends, family or work at a peaceful place. Ow and they have great coffee!" Because I really wanted to experience the brand, I bought and drunk the coffee. Unfortunately..I still don't like coffee...

At Starbucks (it's a polaroid photo)

At Starbucks (it's a polaroid photo)

Great Food
This week I received two invitations for dinner in the weekend. No unfortunately not a romantic diner... First I showed my own skills and made stampot at our house in West Seattle. Of course everyone loved it. On Saturday night I was invited by a attorney named Gary (see last blog). His wife had cooked a great diner in a great,atmospheric house. The whole evening we talked about "life". Best quote? You can't catch up a day in your life, so don't postpone your plans.
At Super Bowl evening I was invited by my friend Silverio. We watched the game and his mum made some delicious Mexican diner.
Diner (saturday night)

Diner (saturday night)



The first meeting this week was at bar/restaurant West 5 with owner Dave Montoure. He runs a nice restaurant at West Seattle.
Learning: create a visual branding structure to have a inspirational guide in your business goals and to your employees.

The second meeting was with marketer and writer Angela Eloise. Nowadays she is a writer and worked at different marketing positions in the past. Divide your branding structure in intangible departments (packaging, customer service, marketing etc.).

It was a nice week where I played soccer with my Mexican friends, saw a couple of old American friends and had one day with a little sun. (Yes it rains a lot in Seattle.)That day I took a walk and enjoyed the bay of West Seattle at a nice seat. Coming Thursday I will travel in a 4 hour bus trip to Portland (Oregon).

View in West Seattle

View in West Seattle

Posted by Tom-mytrip 22:41 Archived in USA

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The Stampot looks delicious Tom, you really know how to promote the dutch cuisine:p

by Ruud Lenssen

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